 |
|
|
|
|
|
|
|
eohippus all contents copyright 2010 max carmichael | why eohippus? contact | |
|||
|
|
|
||||
|
arts portfolio: visual arts music writing events design | |
||||
|
|
|
||||
|
design: graphic design | back next | |
|||
|
|
|
||||
|
|
|
Nike Futbol Web Site 1997 I was the information architect on this site for Nike, which was to help them break into the global soccer market. It was a huge effort with translators and live interviews all over the world, building up to World Cup over the course of an entire year. But I got to do the graphic design on one story, the story of Ronaldo and Romario, Brazilian stars who were both playing together and competing against each other. I wanted to use my old concept of signs or icons which could be identified at a distance, attracting viewers who might only be passing through a room where there was a computer. And in fact, these silhouettes worked just that way. There was tremendous email feedback from the fans, and they loved being able to spot Ronaldo and Romario just from their outlines, their familiar stances and body shapes. |
|
|
|
